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Jacob and Victor Eriksson

FREE LIVE MASTERCLASS FOR ECOM FOUNDERS

How We Turned $3,000 Into A $100M Brand With One Product

Bootstrapped out of Stockholm by two brothers. One ball, one headband, one string, and a marketing machine that did the rest.

What you'll learn

What We Will Cover

01

Pillar #1

You're A Marketing Company That Happens To Sell A Product

Why the brands that win are not the ones with the best product. We reinvested as much as half of our revenue straight back into marketing, and that one decision built the entire company.

02

Pillar #2

The Celebrity Ladder

How we went from DMing small Swedish creators for free to Tom Brady, Conor McGregor and Khloé Kardashian. Every name opens the door to the next one, and there is an order to it.

03

Pillar #3

The Drop And Why Now

How to concentrate demand into a window instead of dribbling sales across the year. Our biggest days come from timing the drop, not from luck.

Free bonus

Show up live and you get our celebrity outreach script.

The exact message we send to get a name attached to a product. Same structure we used on Swedish creators for free in 2018, and the same structure behind the biggest names we have worked with since. Yours for attending.

Eligibility: Register + attend live

The Ecom School · Founders

Why listen to us

Jacob and Victor Eriksson
Jacob and Victor Eriksson
$3,000 Start
$100M+ In Sales
#1 On Amazon US
1 Product, 6 Years

$3,000. Thirteen sample rounds. One order of 1,000 units, 3,000 sold in the first two weeks.

Sweden 2018. UK 2021. US 2022. Six years of building, and over $100M in sales in the last two years alone. Number one on Amazon US. Number one in Fitness on the App Store. Twelve people on the team.

Tom Brady. Conor McGregor. Khloé Kardashian. Snoop Dogg. Will Smith. Kris Jenner. Jon Jones. IShowSpeed.

On this masterclass we are showing you exactly how the marketing machine works.

Sunday, August 30 at 3:00 PM EST

Live on Zoom

Live masterclass. No replay.
Jacob and Victor Eriksson, founders of Boxbollen. Over $100M in sales on a single product.

The proof

Where one product ended up.

Every one of these promoted the same ball, headband and string.

Khloé Kardashian

Khloé Kardashian

A Kardashian

Tom Brady

Tom Brady

NFL GOAT

Snoop Dogg

Snoop Dogg

Rap Legend

Will Smith

Will Smith

Hollywood Legend

IShowSpeed

IShowSpeed

Streamer

Kris Jenner

Kris Jenner

The Original Momager

Conor McGregor

Conor McGregor

UFC Champion

Jon Jones

Jon Jones

UFC GOAT

Khloé Kardashian

Khloé Kardashian

A Kardashian

Tom Brady

Tom Brady

NFL GOAT

Snoop Dogg

Snoop Dogg

Rap Legend

Will Smith

Will Smith

Hollywood Legend

IShowSpeed

IShowSpeed

Streamer

Kris Jenner

Kris Jenner

The Original Momager

Conor McGregor

Conor McGregor

UFC Champion

Jon Jones

Jon Jones

UFC GOAT

Khloé Kardashian

Khloé Kardashian

A Kardashian

Tom Brady

Tom Brady

NFL GOAT

Snoop Dogg

Snoop Dogg

Rap Legend

Will Smith

Will Smith

Hollywood Legend

IShowSpeed

IShowSpeed

Streamer

Kris Jenner

Kris Jenner

The Original Momager

Conor McGregor

Conor McGregor

UFC Champion

Jon Jones

Jon Jones

UFC GOAT

90 minutes. The whole system.

Live only. There is no replay.