ForbesHow A Swedish Fitness Toy Went Viral Thanks To Tom Brady, RFK Jr. And An Army Of Celebrities
Masterclass starts in00D:00H:00M:00S
Founders of BoxbollenFREE LIVE MASTERCLASS FOR ECOM FOUNDERS
How We Turned $2,500 Into A $100M Brand With One ProductHow We Turned $2,500 Into A $100M Brand With One Product
Bootstrapped out of Stockholm by two brothers. One ball, one headband, one string, and a marketing machine that did the rest.
Where one product ended up.
We bootstrapped our ecom brand Boxbollen from nothing. One ball, one headband, one string, and a marketing machine that did the rest. We're going to go through our marketing machine LIVE and how we have done it.
What you'll learn
What We Will Cover
01
Pillar #1
You're A Marketing Company That Happens To Sell A Product
Why the brands that win are not the ones with the best product. We reinvested as much as half of our revenue straight back into marketing, and that one decision built the entire company.
02
Pillar #2
The Celebrity Ladder
How we went from DMing small Swedish creators for free to Tom Brady, Conor McGregor and Khloé Kardashian. Every name opens the door to the next one, and there is an order to it.
03
Pillar #3
The Drop And Why Now
How to concentrate demand into a window instead of dribbling sales across the year. Our biggest days come from timing the drop, not from luck.
Free bonus
Show up live and you get our celebrity outreach script.
The exact message we send to get a name attached to a product. Same structure we used on Swedish creators for free in 2018, and the same structure behind the biggest names we have worked with since. Yours for attending.
Eligibility: Register + attend live
As featured in
Forbes
Rolling StoneThe Country's New Health Secretary RFK Jr. Is Peddling A $30 Fitness Toy Online
PRWeekSuddenly seeing tons of celebrities touting Boxbollen? Here's why
CosmopolitanKhloe Kardashian Is Being Absolutely Trolled Over This Completely Random Instagram Ad
GeneroHow Boxbollen grew to $30 million and became a global sensation
The Ecom School · Founders
Why listen to us
Jacob and Victor Eriksson
$2,500 Start
$100M+ In Sales
#1 On Amazon US
1 Product, 6 Years
$2,500. Thirteen sample rounds. One order of 1,000 units, 3,000 sold in the first two weeks.
Sweden 2018. UK 2021. US 2022. Six years of building, and over $100M in sales in the last two years alone. Number one on Amazon US. Number one in Fitness on the App Store. Twelve people on the team.
Tom Brady. Conor McGregor. Khloé Kardashian. Snoop Dogg. Will Smith. Kris Jenner. Jon Jones. IShowSpeed.
On this masterclass we are showing you exactly how the marketing machine works.
Sunday, August 23 at 2:00 PM EST
Live on Zoom
Live masterclass. No replay.
Jacob and Victor Eriksson, founders of Boxbollen. Over $100M in sales on a single product.
Watch before the live
See the machine in action.
90 minutes. The whole system.
Live only. There is no replay.